Privacy Policy

1. Who We Are

SilverSnowfish ("we," "us," or "our") is the developer and publisher of Jigsaw Puzzles Universe (the "App"), available on Google Play (Android) and the Apple App Store (iOS).

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you install or use the App. Please read it carefully. By downloading or using the App you acknowledge that you have read and understood this policy.

For questions or requests regarding your personal data, contact us at silver.snowfish.games@gmail.com.

2. Scope and Age Requirement

This policy applies to all users of the App on any platform. It does not apply to any websites, services, or applications that we do not operate, even if they are linked from within the App.

3. Information We Collect

A. Information You Provide

• Profile name: A display name you choose within the App (stored on-device only).
• Custom photos: If you use the custom puzzle feature, photos you select from your device gallery are processed locally on your device to generate puzzle pieces. Custom photos are never uploaded to our servers.
• Purchase records: When you make an in-app purchase, the transaction is processed by Apple or Google. We receive only a confirmation token and entitlement status — we do not receive your payment card details.

B. Information Collected Automatically

C. Information We Do Not Collect

• Your real name, email address, or phone number.
• Precise GPS location.
• Contacts, calendar, microphone, or camera (we request photo library access only if you initiate the custom puzzle feature).
• Social network profiles or account credentials.

4. How We Use Your Information

5. Advertising — Google AdMob

What ads are shown

Users of the free tier may see full-screen interstitial ads displayed between puzzles or after certain in-app actions. Ads are never shown during active gameplay. Subscribing to Jigsaw Puzzles Universe Premium removes all advertising permanently.

How AdMob works

We integrate the Google Mobile Ads SDK (AdMob) published by Google LLC. Through this SDK, Google may collect your Advertising ID (GAID / IDFA), device identifiers, IP address, coarse location (country/region), and app activity to select and display ads, measure their effectiveness, and detect invalid traffic.

Google's data practices are governed by the Google Privacy Policy. Google may share data with its advertising partners as described in the AdMob Partner List.

Personalised vs. non-personalised ads

By default, AdMob may serve personalised ads based on your interests and prior activity. You can opt out of personalised advertising at any time:

• Android: Go to Settings → Google → Ads → Delete Advertising ID (Android 12+) or Settings → Google → Ads → Opt out of Ads Personalisation (earlier versions).
• iOS: Go to Settings → Privacy & Security → Tracking and disable "Allow Apps to Request to Track." You can also limit ad tracking in Settings → Privacy & Security → Apple Advertising.

When you opt out of personalised advertising, you will continue to see ads, but they will be based on contextual information rather than your personal interests.

EU / EEA users — Consent

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we use the IAB Transparency and Consent Framework (TCF) to obtain and manage your consent for personalised advertising where required by the General Data Protection Regulation (GDPR) and the ePrivacy Directive. You will be asked for consent on first launch and can change your preferences at any time in the App's Settings screen.

6. Analytics — Firebase

We use Google Firebase Analytics (Firebase, a Google LLC platform) to collect anonymous, aggregated statistics about how users interact with the App — such as which puzzle categories are most popular, average session length, and feature usage rates.

Events we track

• App open and session start / end.
• Puzzle category and piece count selected.
• Puzzle started and completed (no personal data, only aggregate counts).
• Hint used; in-app purchase screen viewed; subscription purchased.
• App version, device type, OS version (used for compatibility analysis).

What we do NOT track

• Individual user identity or profile name.
• Photo content from the custom puzzle feature.
• Precise location.

Opting out of analytics

You can disable Firebase Analytics data collection by turning off Analytics Data Sharing in your device's Google account settings. On iOS, you can also limit measurement by disabling device analytics sharing in Settings → Privacy & Security → Analytics & Improvements.

Firebase Analytics data is processed by Google LLC and subject to the Google Privacy Policy.

7. In-App Purchases

The App offers optional in-app purchases, including a Jigsaw Puzzles Universe Premium subscription (monthly, annual, or family plan) and one-time puzzle packs. All payments are processed exclusively by Apple (App Store) or Google (Google Play) — we never receive or store your payment card information.

Upon purchase, we receive an anonymised entitlement token confirming what was purchased and its validity period. This token is stored on your device to unlock premium features.

Subscription auto-renewal, cancellation, and refund terms are governed by the respective platform's terms of service. You can manage your subscription at any time through your Apple ID or Google Account settings.

8. Information Sharing

Service providers (processors)

Other disclosures

We may disclose your information:

• To comply with legal obligations: If required by applicable law, court order, or governmental authority.
• To protect rights and safety: Where necessary to protect the rights, property, or safety of SilverSnowfish, our users, or others.
• In a business transfer: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via an in-app notice or update to this policy before your data is transferred and becomes subject to a different privacy policy.

We do not share personal data with third-party advertisers directly. Advertising data is handled exclusively by Google AdMob as described in Section 5.

9. Data Retention

On-device data (game progress, profile names, settings, custom puzzle images) is stored locally on your device and remains there until you delete the App or manually delete your profile in Settings → Manage Profiles.

Analytics and crash data collected by Firebase is retained by Google for up to 14 months by default, after which it is automatically deleted. You can review Google's retention settings at support.google.com/firebase.

Advertising data retained by AdMob / Google is governed by Google's data retention practices and applicable platform policies.

We do not maintain a server-side database of personal data. If you have made a data request (Section 11), we will retain correspondence records for the period required by applicable law, typically up to three years.

10. Security

We implement industry-standard technical and organisational measures to protect the data processed through the App, including encryption of data in transit (TLS) and reliance on Google's infrastructure security for Firebase and AdMob services.

Because on-device data is stored locally, its security depends in part on the security of your device. We recommend keeping your device OS and the App up to date and using a device PIN or biometric lock.

11. Your Rights and Choices

All users

• Delete your on-device data: Go to Settings → Manage Profiles → Delete Profile. This permanently erases all game progress, profile data, and custom puzzle images from your device. Uninstalling the App will also remove all locally stored data.
• Opt out of personalised ads: Follow the steps in Section 5 to reset or opt out of your Advertising ID.
• Opt out of analytics: See Section 6 for device-level opt-out options.

EEA, UK, and Switzerland residents (GDPR)

We do not store any user data on our servers, so traditional GDPR data access requests are not applicable. All personal data is stored locally on your device and can be deleted at any time from Settings. We comply with GDPR principles of data minimization and privacy by design.

If you have any questions or concerns, contact us at silver.snowfish.games@gmail.com.

California residents (CCPA / CPRA)

Under the California Consumer Privacy Act, California residents have the right to:

• Know what personal information is collected and how it is used or disclosed.
• Request deletion of personal information (subject to certain exceptions).
• Opt out of the "sale" or "sharing" of personal information. We do not sell personal information.
• Non-discrimination for exercising privacy rights.
• Correct inaccurate personal information.
• Limit use of sensitive personal information.

To submit a verifiable consumer request, contact us at silver.snowfish.games@gmail.com. We will respond within 45 days.

Other US states

Users in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain data processing. Contact us using the details in Section 15 to exercise your rights.

12. Third-Party SDKs and Links

The App incorporates the following third-party software development kits (SDKs):

These SDKs operate under their respective providers' privacy policies. We are not responsible for the privacy practices of these third parties.

The App may display links to third-party websites (for example, in the subscription flow or support pages). Clicking these links will take you outside the App. We encourage you to review the privacy policies of any third-party sites you visit.

13. Children's Privacy

We do not knowingly collect personal information from children under the applicable minimum age. If we become aware that a child under 13 (or 16 in the EEA/UK) has provided personal information, we will take immediate steps to delete that information and, where applicable, deactivate the associated account or profile.

If you are a parent or guardian and believe your child has used the App and provided personal information without your consent, please contact us immediately at silver.snowfish.games@gmail.com. We will investigate and respond promptly.

In jurisdictions where parental consent is required for users under a higher age threshold (e.g., under 18 in certain states), we defer to the relevant platform (Google Play / App Store) content rating and parental control mechanisms.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the App, our business practices, or applicable law. When we make material changes, we will:

• Update the "Effective date" at the top of this page.
• Display an in-app notification the first time you open the App after the change takes effect.

For non-material changes (e.g. typographical corrections, clarifications that do not affect your rights), we will update the policy without additional notice. We encourage you to review this page periodically.

Continued use of the App after the effective date of a revised policy constitutes your acceptance of the updated terms to the extent permitted by applicable law. If you do not agree to the revised policy, please uninstall the App.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: